Intel & MasterCard machen Ultrabooks zum Zahlungsmittel für’s Online-Shopping

Nicht nur Smartphones sollen künftig per NFC zum Zahlungsmittel werden, sondern nach dem Willen von MasterCard und Intel auch die neuen Ultrabooks. Die beiden Firmen wollen in Kooperation dafür sorgen, dass man beim Online-Shopping einfach nur ein Smartphone oder ein anderes PayPass-fähiges Gerät an das Ultrabook halten muss, um sicher im Internet zu bezahlen. Dabei wird mittels eines integrierten Prozessors oder der Manageability Engine der Intel-Plattform ein 16-stelliger Code generiert, der zur Absicherung der Zahlung dient und die Kreditkarte ersetzt. Die Hardware der Manageability Engine kommuniziert daraufhin mit dem der jeweiligen E-Commerce-Seite, wobei Algorithmen von Drittanbietern zur Verschlüsselung dienen.

Ziel des ganzen Aufwands ist ein sicheres und einfaches Online-Shopping, das eine größere Sicherheit bietet als die bisher üblichen Softwarelösungen. Ob das sichere Online-Shopping per Ultrabook und NFC-Smartphone auch in Deutschland erfogreich Fuß fassen kann, bleibt abzuwarten, schließlich ist die Zahlung per Kreditkarte hierzulande längst nicht so populär wie im US-Markt. Hier die komplette Pressemitteilung der Partner:

Intel and MasterCard Join Forces to Enhance the
Consumer Payment Experience for Online Shopping

Collaboration to provide more options for a safer and simpler check-out process for online merchants and consumers

SANTA CLARA, Calif. and PURCHASE, NY – Nov. 14, 2011 – Intel Corporation and MasterCard Incorporated announced today a multi-year strategic collaboration to further enhance the security and consumer payment experience for online shopping.

The collaboration will combine MasterCard’s expertise in payment processing and commerce with Intel’s strengths in silicon innovation and chip-based security. It is designed to provide more options for a safer and simpler checkout process for online merchants and consumers using Ultrabook™ devices and future generations of Intel-based PCs.

The two companies are working together to optimize a variety of emerging payments technologies, including MasterCard’s PayPass® and Intel® Identity Protection Technology (IPT). Intel® Identity Protection Technology can enable consumers to use strong two-factor authentication and hardware-based display protection. This provides increased online security against malware. Additionally, when used with an Intel® Identity Protection Technology-enabled reader, consumers will be able to pay for online purchases with a simple tap of their PayPass-enabled card, tag, or smart phone on an Ultrabook device.

“MasterCard is constantly working to improve the shopping experience for consumers and merchants,” said Ed McLaughlin, chief emerging payments officer, MasterCard. “The collaboration with Intel will deliver enhanced security and faster checkout – with the convenience of a simple click or tap.”

Consumers continue to shift their shopping to the Internet. Online sales reached $176.2 billion last year in the United States alone and are expected to grow at double-digit percentage rates annually for the next 5 years, according to Forrester Research.

“Our goal is to enable users of Ultrabook devices and future generations of Intel-based PCs to enjoy the convenience of e-commerce while making online payments safer from malware and hackers with the advanced security capabilities of Intel Identity Protection Technology,” said George Thangadurai, general manager of PC Client Services Division, Intel Corporation. “Online commerce is a key focus area for Intel, and through this partnership with MasterCard, we intend to deliver an innovative, personalized and safer e-commerce experience to consumers.”

Quelle: Engadget