Tim Cook kuendigt neue Apple Desktops an und wird zum Vorbeter

CEO Tim Cook erklaert in einem Apple-Mitarbeiterforum, dass der Hersteller natuerlich an weiteren Desktop-Macs arbeitet. Und passend zur Weihnachtszeit zieht er sich gleich noch den Pastoren-Anzug an und predigt das Mantra der Weltverbesserer. Halleluja!

Ach schau mal, Apples Chef Tim Cook kuendigt nun in einem internen Mitarbeiter-Forum an, dass der Hersteller aus Cupertino noch einige „grossartige“ Desktop-Rechner auf seiner Roadmap habe und man voll und ganz von dieser Plattform ueberzeugt waere. Wir sollen uns doch bitte keine Sorgen machen:

Some folks in the media have raised the question about whether we’re committed to desktops,” Cook wrote. “If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that

Als Gruende fuer weitere Desktop Macs nennt er u.a., dass einige User einfach ein wenig mehr Performance benoetigen. Die Groesse von Displays, Arbeits- und Massenspeicher sei fuer diese Kaeufergruppe einfach ausschlaggebend. Sie waeren:

really important, and in some cases critical, to people Tim Cook

Was im weiteren Verlauf des Forenthreads aber wirklich interessant ist… Apple-Mitarbeiter konnten Fragen stellen, u.a. auch nach den Alleinstellungsmerkmalen Apples. Und die erklaerte Cook dann mit einem pseudo-religioesen Mantra, dass er in den Jahren seit Jobs in einer Tour runterbetet:

Our greatest differentiator is our culture and our people. They are the foundation by which everything else comes about. Without great people and a great environment that people can live in, we wouldn’t have intellectual property. We wouldn’t have the best products. We wouldn’t have the inventions or features I mentioned earlier

und weiter:

I think it’s that ‘change the world’ attitude and boldness that’s deeply embedded in our culture, that ‘good isn’t good enough.’ All of this is the fuel for everything else that we do.

Aber was waere denn ein richtiges Apple Statement, ohne das Lieblingswort der Cupertino-Marketingstrategen? Magic!

From a strategic point of view, we also focus on things where software, hardware and services all come together and bring out the magic that only Apple can. That’s our secret sauce. It shows up in a lot of different places, and it’s something that we look for in new employees

Richtig spannend wird es jedoch, wenn Cook doch allen Ernstes behauptet, dass Apple viele Dinge angeht und entwickelt, ohne auch nur ansatzweise an ein Return of Investment zu denken:

With so many things that we’ve done, we don’t do it because there’s a return on investment. We don’t do it because we know exactly how we’re going to use it. We do it because it’s clear it’s interesting and it might lead somewhere. A lot of the time it doesn’t, but many times it leads us somewhere where we had no idea in the beginning

Ja wer haette das gedacht? Apple will immer noch die Welt verbessern und das z.T. auch noch, ohne finanzielle Interessen. Ein Grund wohl, warum sie aehnliches auch von den Laendern verlangen, in denen sie Steuersaetze wie in Irland bekommen. Wer mit der dortigen Regierung im Jahre 2014 einen Steuersatz von 0,005% aushandelt, der kann sich sicher sein, dass die aehnlich denken. Auch Irland hat ganz offensichtlich keine finanziellen Interessen an einer Ansiedlung des Apple-Konzerns.

Da haben sich doch 2 gefunden!

Lesenswert: Schaemt euch nicht fuer die EU, helft Apple lieber beim Steuern sparen!

Der komplette Forenthread:

We had a big MacBook Pro launch in October and a powerful upgrade to the MacBook back in the spring. Are Mac desktops strategic for us?

The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.

The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world. 

Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.

What do you consider to be Apple’s biggest differentiator, and what can employees do to foster and advance those efforts? 

Our greatest differentiator is our culture and our people. They are the foundation by which everything else comes about. Without great people and a great environment that people can live in, we wouldn’t have intellectual property. We wouldn’t have the best products. We wouldn’t have the inventions or features I mentioned earlier. 

I think it’s that “change the world” attitude and boldness that’s deeply embedded in our culture, that “good isn’t good enough.” All of this is the fuel for everything else that we do. 

From a strategic point of view, we also focus on things where software, hardware and services all come together and bring out the magic that only Apple can. That’s our secret sauce. It shows up in a lot of different places, and it’s something that we look for in new employees. 

You can rarely see precisely where you want to go from the beginning. In retrospect, it’s always written like that. But it’s rarely like that. The fantastic thing about Apple employees is they get excited about something, and they want to know how it works. What it will do. What its capabilities are. If they want to know about something in an entirely different industry, they start pulling the string and see where it takes them. They’re focused more on the journey, which enables so many great things to happen. 

Just in the past couple years, pulling that string on Watch and fitness led to ResearchKit, and ResearchKit led to CareKit. We’ve got a ton of things on our roadmap that I can’t talk about, but that I’m incredibly excited about, that are the result of pulling that string and not being bound by the box that so many people in life get bound by. 

With so many things that we’ve done, we don’t do it because there’s an return on investment. We don’t do it because we know exactly how we’re going to use it. We do it because it’s clear it’s interesting and it might lead somewhere. A lot of the time it doesn’t, but many times it leads us somewhere where we had no idea in the beginning. 

Quelle Techcrunch